SELECTED WORK
print marketing
negev connection
Americans for Ben-Gurion University wanted to re-vamp an older newsletter to “The Negev Connection”. After concepting the overall look, including the masthead logo, I laid out and designed each issue. Each issue was also adapted to an interactive digital flip book.
“Each issue of Negev Connection I worked on with Mika was beautifully and thoughtfully laid out. She also managed all aspects of production, ensuring the process went smoothly.
— TALI GOLDSHEFT
Through careful consideration of color, layout, typography, and data visualization techniques, infographics create a clear and engaging narrative. Both of these posters became powerful handouts for raising awareness while the digital versions were easy to divide into separate posts for social media.
Infographic Posters
Visit BGU Brochure
This printed piece for the Ben Gurion University of the Negev combined quality photography with informative content to create a visually engaging and informative marketing piece that effectively showcased the university to prospective visitors. With its high-quality printing the brochure was a standout marketing piece highlighting each campus’ unique strengths and offerings.
“Mika is an absolute pleasure to work with. She brought our vision to life and created a lasting piece that will be used for years to come.”
— DANA BEN-BENYAMIN
The ethereal geometry of the art is meant to embody both water and technology, in line with the research that happens at the Institute. The white cover paper was a slightly transparent paper so that the building would seem “submerged”.
Zuckerberg Brochure
sage housing initiative
Sage launched a national LGBTQ+ older adult housing initiative to educate about the profound challenges LGBTQ+ older adults face with securing welcoming and affordable housing. The printed assets included a policy brief, postcard and a brochure where the evocative key symbol and pattern became the common element — and a clever play on words — that tied the materials and campaign together.
