SELECTED WORK
digital marketing
webinar wednesday
As the pandemic hit and events went virtual, the client developed a bi-monthly Zoom webinar series. Each Webinar Wednesday needed original art, event page banners, dedicated eblasts, and social media post artwork.
strengthening the direct care workforce
The workforce shortage in direct care has intensified, and states must do much more to address it. PHI launched a new initiative to partner with states to support these efforts and the branded educational campaign kit included a powerpoint presentation, brochure, videos and social media posts aesthetically connected by their brand gradient, colors, photography and icons.
“We are excited to partner with PHI to co-lead a multi-year initiative which acknowledges the essential role of direct care workers. Now is the time to support our state’s direct care workforce by working collaboratively to address the many policy barriers they face.”
— HEATHER BURKHARDT, Executive Director, North Carolina Coalition on Aging
This #GivingTuesday focus was on climate change and getting charitable donations towards the research BGU scientists were doing in various fields pertaining to building a sustainable future. Marketing materials included banners for all social media platforms, a social media campaign in posts over a month and dedicated eblasts.
giving tuesday campaign
“Mika designed beautiful and compelling assets for our annual #GivingTuesday fundraising initiative. Her cross-platform design consistency was critical in representing our brand and a driving force in the campaign’s outreach. ”
— SARI BERKOVICH, DIRECTOR OF MARKETING