Simply Pet for Ross

Packaging
Written By Mika Dmytrowska

Simply Pet was pitched to Ross as a line of odor-eliminating candles for pet owners: friendly, giftable and crystal clear on its promise. I designed the brand and packaging concepts around a warm paw-print logo, with a color story for each of the four fragrances. I also art-directed animated ads in which each candle floats among its own ingredients, made for social, retail screens and product pages.

Client: Ross (pitch) · Services: Brand and packaging concepts, advertising art direction

Four Simply Pet candles on a coffee table with a golden retriever on the sofa
Simply Pet Cuddle Buddy candle floating among lemon slices and lily of the valley
Simply Pet candle collection on a coffee table with a dog resting behind
Simply Pet Best Friend candle in golden yellow with the paw-print logo
Simply Pet Wild at Heart candle in green with the paw-print logo
Simply Pet Friends Furever candle in lavender blue with the paw-print logo
Mika Dmytrowska https://www.mikagrafika.com
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