Walmart wanted something more special for its Mainstays candles, so we pitched elevated, gold-lidded jars with rich color and an all-over tactile pattern. The standout idea: a collectible charm on every lid, each on its own cord to wear alone or gather on one bracelet, so every purchase adds to something the customer keeps long after the candle is gone. (Concept work.)
Client: Walmart (pitch) · Services: Packaging concept
