Mood Collection for PartyLite

Packaging
Written By Mika Dmytrowska

What if you could light a candle and change how you feel? PartyLite’s Mood Collection paired fragrance with color therapy: Happy, Renewed, Calm, Passionate and Mysterious. Because color was doing half the work, I pushed the packaging bold, giving each mood its own saturated color story. The look grew from candles into room sprays, smart scent plug-ins and fragrance oils, plus the selling briefs and eblasts that launched it.

Client: PartyLite · Services: Packaging system, line extensions, digital selling briefs, email campaigns

PartyLite Mood Collection candles, sprays and oils in bold colors on a coffee table
Woman holding a teal PartyLite Calm candle from the Mood Collection
PartyLite Mood Collection candle, diffuser and fragrance oil on a table
Hand spraying a yellow PartyLite Mood room spray near fresh flowers
Woman holding a red PartyLite Passionate room spray from the Mood Collection
PartyLite Mood Collection smart scent plug-in refills in bold colors on a linen throw
Hands holding an orange PartyLite Mood Collection fragrance oil refill
Mika Dmytrowska https://www.mikagrafika.com
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